VIP LÜ YOU BRAND CREATION

FASHIONING AN IDENTITY FOR A CROSS-CULTURAL START-UP
Project Details
Client:
VIP LÜ YOU
Services:
BRANDING, WEB DEVELOPMENT, WEB DESIGN, PRINT

VIP LÜ YOU approached us to help them build a brand identity from scratch. Business partners Paola Pellegrini and María José Nogueira Silva are consultants to the Spanish luxury tourism industry specializing in “Chinese Welcoming”, or the art of meeting the needs and expectations of the ever-increasing number of discerning Chinese visitors.
Drawing visually on their tri-cultural identity, they wanted their brand to project luxury, elegance and prestige while establishing trust in their young business. 
From concept to execution we worked closely together on all aspects of their identity, including creating a logo and building a responsive site.