Like the Latin poet Catullus before them, the three-man entrepreneurial team of Maurizio Venegoni, his son Andrea and brother-in-law Massimo Pinetti had long kindled a love for Lake Garda. But it was a 70s progressive rock band’s ode to mother earth that inspired them to name their winery for the quiet power rooted in the lake’s southern Lugana region.
And it was to tell the world about their youthful passion for an antique art that they approached us about helping them craft their company’s digital presence in time for Vinitaly 2016.
We started by asking them to tell us their story, which we then retold in creative copywriting throughout all their communication channels. Then we created a responsive website, a Facebook page and a series of newsletters.
By establishing a digital presence to get the word out about their new vines in old territories, Silenzi di Terra has planted the seeds of their future success.