In November 2015 Royal Air Maroc selected Moskito Design to be its partner for print and digital communication. For their spring print campaign, RAM asked us to help them advertise their relaunch of flights from Venice, while promoting great prices and flexibility for their most dedicated users ― resident immigrants in Italy paying a visit to home.
We created a strategy to target this market in the places, and on the transit, most frequented by them, throughout Milan, Rome, Turin, Venice and Bologna.
Our work for the poster campaign included designing 6m x 3m prints which appeared in train stations, metro stations and bus stops throughout the targeted cities. We also created full wrap bus advertisements for Milan’s numbers 90 and 91 Lines and Bologna’s tram lines.
With strategy, planning and design, the right partnership can give your advertising wings to fly.