Premec Ciak & Chalk

Creating an animated explainer video to communicate a new product
Project Details
Client:
Premec
Services:
VIDEO

Brief
When Swiss pen manufacturers Premec seized an opportunity to partner with Italian notebook makers Diarpell on a high-quality new product, they needed a novel way of presenting it to international sales managers.

Approach
The animation had to both engage the target audience and convey a large amount of information regarding customization features of the new product. Detailed, but light. We worked intensely with the Premec to develop the script and storyboard before turning it over to voice and video production teams.

Action
We developed the script, storyboard, shot product photography and developed the motion graphics video and sound production. The result was two videos, a full-length, 5-minute version and a shorter, 1-minute highlights version.

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