Ponte alle grazie MANUALMENTE BOOK SERIES

CREATING A GRAPHIC IDENTITY FOR DIY HANDBOOKS
Project Details
Client:
PONTE ALLE GRAZIE
Services:
EDITORIAL

Some book series are born ready made; others are the natural outgrowth of the success of a single title. Ponte alle Grazie came to us to create a graphic identity for E ora si Ikrea, a timely manual for making much of little and transforming throw-away industrial materials into functional, stylish furniture.
Drawing inspiration from the ubiquitous Swedish home furnisher’s instructions booklets, we wanted to give it a visual identity that was a simple as author Massimo Acanfora’s central idea, yet unmistakable in its cultural reference.
Wonderfully, the how-to book’s message of the joys of thrift found a ready public and its success gave birth to a series of DIY handbooks held together by a straightforward, economical look.