Lindt GAMME BLEUE PLUS PACKAGING

PUTTING A NEW FINISH ON A TOP-SELLING PRODUCT LINE
Project Details
Client:
LINDT ITALY
Services:
PACKAGING

On shelves crowded for space, how do you make a static product stand out? One way is to give a sensation of motion to the packaging.
For the redesign of Lindt’s Gamme Bleue tablets we balanced the static, solid elements of the Lindt brand with moving swirls and overflowing abundance of the high-quality chocolate, almonds and hazelnuts within.
The packaging designs leave no doubt as to the outstanding flavor and excellence of these top-selling tablets.