eBay France wanted to test out a way to promote offres privées – limited-time flash sales on big brands from specific sellers.
Flash sales attract buyers who are on trend and continuously on the hunt for great deals. We developed the promotional video concept to be fun, edgy and inspirational, while always communicating with eBay tone of voice.
We developed the video and landing pages that ran for a limited time with 5 full page refreshes. We also developed a series of onsite banners in various marketing placements to promote the hub.
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