In an increasingly digitized world, it’s print and direct mail that may be one of the best ways for serious industry players like personal lending leader Agos to cut through the noise and promote their services with clarity, transparency and even humor.
These were precisely our objectives when Agos came to us to overhaul their print direct marketing. The challenge with the promotional sendouts was to simplify the complex information regarding promotional offers without losing any of the essential detail.
With creative and informative infographics we worked to develop a much more visual, web-inspired approach. We’ve also applied treasure hunts, superheros images, mazes and games to make print mailings fun and engaging and get potential clients to follow up with a visit to the local Agos branch.
Each new direct mailing is custom-made for that particular campaign, taking into account historic data on the target and performance. It’s this strategic approach to engaging bespoke design that’s been helping the campaigns get great results since the project began, in late 2016.