When Agos wanted striking credit card design for their innovative new card, they needed a strong concept and visual that would communicate its multifunctional use. The card allows users to choose two payment methods: paying all in one or in separate smaller payments.
First we worked to create the concept and claim, developing the idea of the boldly-colored chameleon to represent the flexible, changing nature of the credit service itself.
From there we developed the concept across various physical and digital media, including rollups, totems, fliers and interactive display advertising that allows users to change the color of the chameleon.
The campaign was launched in two phases: the first, internally, for Agos employes; the second for the public at large.